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Netcomm: spesa fashion online a 435 miliardi (+15%)

Pagina iniziale  ›  Notizie  ›  Distribuzione  › Netcomm: spesa fashion online a 435 miliardi (+15%) Netcomm: spesa fashion online a 435 miliardi (+15%) Sale a 2 miliardi il numero di persone che fa acquisti online nel mondo, con una spesa prevista di circa 2.400 miliardi di euro nel 2018, contro i 1.965 miliardi del 2017. Più della metà dei consumatori, che quest'anno dovrebbero raggiungere gli 1,17 miliardi (+11%), sceglie prodotti fashion e lifestyle (abbigliamento, footware e accessori) arrivando a spendere complessivamente 435 miliardi di euro (+15% sul 2017). È quanto emerge dal “Netcomm Focus Fashion & Lifestyle”, l'appuntamento dedicato alla trasformazione digitale e all'e-commerce delle aziende del fashion, beauty e design, promosso da Netcomm (Consorzio del Commercio Digitale Italiano) in collaborazione con Fashion Magazine, che si è tenuto a Piazza Affari. "La crescita degli acquirenti online è inarrestabile”, ha commentato il presidente di Netcomm, Roberto Liscia. “La Cina si conferma il mercato online più importante nel mondo per quanto riguarda il fashion con acquisti per oltre 176.730 milioni nel 2017, circa il 50% della spesa mondiale in questo settore". Dal lato dei consumatori, secondo Netcomm, il 61% si aspetta una forte trasformazione indotta dalle nuove tecnologie", e il negozio (dove si effettua il 63% delle vendite) si evolve in ottica omnicanale. Copyright © 2018 ANSA. All rights reserved. L'e-commerce italiano continua la sua crescita a doppia cifra e nel 2018 il valore degli acquisti online toccherà i 27 miliardi di euro con un incremento di oltre 3,6 miliardi di rispetto al 2017 (+15%). Secondo la ricerca di Milkman, i consumatori lombardi sarebbero disposti a pagare 2-3 euro in più sulla consegna per ricevere gli acquisti il giorno stesso dell'ordine e in un orario per loro più comodo.

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